Coimbatore Events: Get your business out with digital marketing
In the new age of the internet and smart devices, how can it be said that advertisements have stayed the same way? Sure, there are still billboards out there, TV ads and even some in newspapers. But how can you say that the consumers are looking at them? Even now, TV is being replaced by online streaming services. So, how can you get your message?
Enter digital marketing! It’s a new way to advertise and sell your products. You market your company online using ads created for different platforms. Ads shown on TV, billboards and newspapers are limited but the possibilities are endless online.
You can create an ad to be featured on a video streaming site or any other website you want. Even social media platforms are a great way to boost your business with ads.
There are different digital marketing strategies available for business owners. Most of them use at least 2 or three of these, while some use most of them. After all, it’s not as costly as having an ad run on the TV or newspaper.
However, as the digital capabilities of people are evolving, so are the digital marketing strategies. Check out the most popular strategies companies are currently using.
Pay-per-click advertising (PPC)
PPC is one of the most common advertising strategies available to business owners. This allows advertisers to place ads on search engines, websites, and even social media platforms. It pays a fee whenever an ad is clicked. That’s why it’s a great strategy in the early days of digital marketing.
What makes PPC advertising a great choice is that you can set it to be seen by a specified target audience. Once it has been approved, they’ll immediately reach your target audience. Additionally, you can pay for your ads to be prominently displayed on websites.
With this, there’s a huge chance for your ads to reach a large number of people. A lot of platforms now offer businesses to set up pay-per-click advertisements. However, it doesn’t always mean that your work stops there.
Your goal is to keep your potential customers engaged and you can do this by providing unique landing pages. It needs to be relevant to the ad the customer clicked or they’ll close your site and never click on your ads again.
Search Engine Optimization (SEO)
Most digital marketing strategies involve having to pay for a spot on a website or for every click on the ad. One of the best ways to advertise your company is by using search engine optimization or SEO.
This works by writing a blog post that has enough keywords to raise the rank of your website in search engines organically. However, it takes time and effort to build up your website and raise your rankings.
Companies can have specified writers to write blog posts every week. Writers need to work on their articles to optimize them, including keywords in their post. This way, search engines will show the articles at the top when using that certain keyword. The importance of having your article at the top of the search results is that users mostly click on the top five results.
As more people visit your site, the more they will be able to recommend your services to others. This, in turn, will earn you more revenue for your business. This is why you should never stop producing content that will meet your customer’s demands. You can hire copywriters or content writers or even full companies to write content for you.
Social media marketing
Almost everyone has an account for one of the plentiful social media platforms around. That’s why it’s an effective marketing strategy since the audience is already there. You just need to have something for them to look at and click.
Like SEO, social media marketing is an organic way to market your business. They serve as a platform to post ads and market your business. Almost all people have a smartphone and most of them are on social media. This means that they will have easy access to any ads your company posts.
Social media marketing has been getting more popular. After all, they have their own analytics tools that business owners can use to track the progress, success and engagements of their campaigns.
Additionally, social media websites allow business owners to interact with other business owners and potential customers. This lets them have an insight into what their customers want and their opinions on your services.
In turn, this helps you with improving your services and products through reviews and comments.
Email is one of the oldest and one of the most effective marketing strategies available. Despite the availability of newer and better marketing strategies, business owners still took to emails when marketing. Some businesses usually use this to create special marketing campaigns that target specific audiences included in their lists.
Since most people are on their email, you will be sure to reach them with your advertisements. Since you either invited them or they willingly subscribed to their mailing list, this means that they’re interested in what your company does.
Once you have them on your list, you can provide incentives to keep them. You can provide exclusive content or free downloads of a product linked to your business.
It’s also important that you continue providing great content. If customers are not getting something out of you and your business, they may opt to remove themselves from your list. Also, make sure that you introduce yourself first. Let them know who you are and what you offer. Just make sure to live up to their expectations and you’re good to go.
Another tried and tested method of marketing is affiliate marketing. As the name suggests, you hire a person or a company to market your products and services for you.
A lot of companies use this strategy nowadays by having well known social media personalities promote their products. Whether they sponsor them or give them an affiliate link/commission by promoting their products, it is a win-win situation.
Affiliate marketing is a way to spread knowledge about the product and promote it on different platforms or with different people. The most popular way to do this is to speak with a social media influencer that uses your products or offer it to them for use. The influencer then promotes their products by using and mentioning them on their platform.
This not only promotes their products, but it also serves as a review by the promoter. They can provide a review while using the product, and then an in-depth review later on. Not only will this help their platform with additional content, it also provides the products they can use to continue what they do.
Content marketing is a way for a brand or company to share information and increase the awareness of it. Companies usually use blog posts or other content to provide information and value to the customers.
The goal of content marketing is to build trust with them so that they will become long lasting customers. Take note however that content marketing takes time. You need to build up a lot of content from videos, podcasts to articles for you to gain returns.
Content marketing also comes hand in hand with other marketing strategies. SEO would be a great help to ensure that the blog will reach the target audience using keywords. It can then be shared through social media and sent through a mailing list.
Combining offline and online marketing
Despite the different strategies between offline and online marketing, it’s still possible to combine the two to reach more target audience.
Offline marketing can also lead audiences online so they can discover more and interact better with the company. Billboards can display company websites or social media accounts. TV and radio ads can also call out company websites.
If your goal is to convert people who only look at offline marketing ads and convert them online, you need to show them its benefits. Include why they should go online, or visit your social media accounts.
Let them know what’s in store for them when visiting your website. Engage them so that they’ll be interested in pulling out their phone or computer and looking your business up. Remember, customers always want something in return.
If you want them to do something like visiting your social media account, let them know that they can contact you directly there. Customers want to know that they are cared for. Show them this and they’ll jump online to get to know you and your company.
Take note that these are only some of the marketing strategies available right now. As technology and people change, so do the marketing strategies companies can employ. Make sure to always keep updated.